Local SEO is very different from Search Engine Optimization (SEO) for national or global brands. To succeed in local SEO, optimizing a verified Google Business listing is imperative — Google My Business is the webs most powerful directory. We can help you navigate through the often confusing waters of Google Business. It is an ever changing process, we are always learning. SEO Agency DFW knows local SEO and local Digital marketing, we can make it work for your business!
Grow with Local SEO and Google Business!
Google, Google Business and the other search engines use special algorithms to identify local user searches for products and services and search results are returned to the user in a special local format. For example, if you search Google Business for “pizza” or “doctor”, Google will determine your location using the Internet Protocol (IP) address associated with your Internet services provider and serve you Google Business listings in a local proximity. You don’t have to search for “pizza Plano” because Google Business assumes that a search for pizza is a search for a local pizza restaurant.
If you use a smart phone or tablet, the search engines can often determine your location, and that location is tied to your search phrase to give you Google Business search results tailored for your location.
The results from a local search for “air conditioning repair” will look something like this. Note that Google Business assumed that the search was for “air conditioning repair Dallas” based on the IP address of the computer in use.
Success in local organic results comes from a search engine optimization (SEO) strategy for your website, your Google Business directory listings, and strategies for local social media and other local business listings as well. The larger and more competitive your market area and business sector, the more competition there will be.